Creative Thinking.
Twenty 20 Marketing & Media was built on a rare intersection: the belief that the most powerful campaigns are equal parts art and science — bold enough to stop the scroll, smart enough to prove the ROI.
Mark Krieger
Mark Krieger is a marketing and advertising executive who has spent 40 years at the intersection of creative storytelling and performance analytics. He's built brands from the ground up, managed over $100 million in media spend, and delivered measurable growth across some of the most competitive verticals in the country.
What sets Mark apart isn't just his range — it's his refusal to choose between creativity and data. He's led campaigns that won audiences with bold, unexpected creative while simultaneously optimizing every dollar against hard KPIs. That dual fluency — right-brain and left-brain, simultaneously — is the engine behind Twenty 20.
Before founding Twenty 20, Mark held senior strategy and media roles where he developed a reputation for translating complex data into creative decisions that actually moved the needle. He built this agency to be the one he always wished existed: where the brief starts with insights, the work is genuinely original, and every result is measured, reported, and improved.
The best creative in the world is worthless if you can't prove it worked. And the best data in the world is useless if it doesn't inspire something worth watching.
Two Hemispheres. One Agency.
Most agencies are either creative shops or performance shops. We built Twenty 20 to be both — because the brands that win are the ones that refuse to choose.
- Brand identity & visual systems
- Campaign concepting & storytelling
- Content that stops the scroll
- Experiential & activation design
- Video, motion & multimedia production
- Audience segmentation & targeting
- Attribution modeling & analytics
- A/B testing & creative optimization
- Media mix modeling & ROI analysis
- Real-time performance dashboards
Creativity Without Data Is Guessing. Data Without Creativity Is Boring.
We don't believe in vanity metrics, bloated retainers, or campaigns that look good in a deck but don't move the needle. Every engagement starts with a clear objective and ends with measurable outcomes.
Insight-Led Creative
Every brief starts with data — audience behavior, competitive gaps, market signals. The creative comes after we understand what the data is telling us to say.
Bold by Design
Safe creative is invisible creative. We push for work that earns attention — unexpected angles, strong visual identity, and messaging that actually says something.
Measured Relentlessly
Every campaign ships with a measurement framework. We track what matters — revenue, leads, market share — and optimize in real time, not at the quarterly review.
Integrated by Design
Siloed marketing is broken marketing. We build campaigns where every channel — digital, traditional, experiential — works together toward a single, measurable goal.
Voices That Shaped
a Marketer.
The thinkers, disruptors, and contrarians who rewired how Mark sees brands, audiences, and the relentless pursuit of what's next.
"People don't buy what you do; they buy why you do it."
Sinek's Golden Circle framework is the lens Mark applies to every brand brief. Before a single ad runs, the "why" has to be airtight — because audiences feel authenticity before they can articulate it.
"The consumer isn't a moron; she is your wife."
Ogilvy's respect for the audience is baked into every campaign Twenty 20 produces. Condescending creative is lazy creative. Intelligent, honest messaging converts — and it compounds over time into brand equity that no media buy can manufacture.
"The knuckleball doesn't care about convention. Neither do I."
Dickey reinvented himself by mastering a pitch nobody else would throw — unpredictable, unorthodox, and nearly unhittable. That's the Twenty 20 playbook: when everyone zigs with the same media mix, we find the pitch they haven't seen.
"In a crowded marketplace, fitting in is failing."
Godin's "Purple Cow" principle is the brief Mark hands every creative team: remarkable or invisible, there is no middle. Brands that blend into category noise don't just underperform — they disappear.
"Stop doing shit you hate."
GaryVee's bluntness cuts through the noise the same way great advertising does. His obsession with attention economics — meeting audiences where they actually are, not where brands wish they were — shapes how Twenty 20 allocates every media dollar.
"Design is not just what it looks like. Design is how it works."
Jobs proved that the product experience is the marketing. Twenty 20's web and mobile work is built on this truth — beautiful surfaces that don't convert are decoration, not design. Every pixel earns its place.
We Know Your Industry
Fifteen years of cross-vertical experience means we bring proven playbooks — and the creative instincts to know when to throw them out.
Automotive
Dealer groups, OEMs, and aftermarket. We know the automotive buyer journey, conquest strategies, and how to move metal with creative that converts.
Legal
Compliant, high-converting campaigns for law firms and legal services brands. Bold creative within a strict regulatory landscape.
Healthcare
HIPAA-aware marketing for health systems, practices, and wellness brands. Patient acquisition built on trust and data.
Affiliate / DTC
Performance-driven affiliate programs and direct-to-consumer growth strategies built to scale profitably — with creative that earns the click.
B2B
ABM, demand generation, and pipeline acceleration for brands with complex sales cycles. Data-informed, creatively differentiated.
B2B2C
Channel strategies that activate both business partners and end consumers — simultaneously, in sync, and measurably.
Enterprise Infrastructure Included. No Extra Charge.
Twenty 20 is an official GoDaddy Pro Certified Partner — which means every client engagement comes with access to enterprise-grade web infrastructure: managed hosting, professional email, SSL security, domain management, and 24/7 GoDaddy support. It's not an add-on. It's part of how we work.
Stop Guessing. Start Growing.
Twenty 20 Marketing & Media has spent 15 years and $50M+ in media learning exactly what moves the needle. Let's put that knowledge to work for your brand — starting with a free, no-obligation strategy session.